Do you wonder why your Facebook posts get so little engagement? Do you wonder why your posts never go viral?
Well, wonder no more. It has nothing to do with luck and has a very slim connection to content: it is all about choosing the right set of words and the right timing.
In this blog post, I will teach you how to increase the engagement on Facebook, but if you really want to make Facebook work for you, I suggest you read my book Facebook Marketing For Business.
In this book I am revealing the ways in which you can reach out to your targeted audience and make your voice heard, sell your business and build your brand using this popular social media platform.
Facebook is the Ultimate Social Media Platform
I believe that Facebook is the ultimate social media platform and that you can do amazing things if you know how to “mold it”.
That is why Facebook is often the subject of my posts. I tackle the subject very often, so if you are interested, you can read the other blog articles:
Facebook Marketing for Business: Strategies For Increased Engagement!
9 Facebook Strategies to Wake up Your Sleepy Audience and Make Your Voice Heard
5 Tips to Create Facebook Ad Images that Engage Your Targeted Audience
The Amazing Stats of Facebook
Currently, Facebook has more than 1.23 billion active users, 45 million mobile users, and 757 million daily users.
This is impressive on all levels. It is believed that an average Facebook user spends close to 16 hours per month on Facebook and it uses Facebook for friendship, business and informative purposes (Facebook is the ultimate rumor mill).
And even though Facebook users spend so much time on Facebook, your posts go unnoticed, right?
Well, it is about time you do something about it!
Most Successful Engagement Tips
Tip 1: Keep it short!
People use Facebook for positivity, relaxation, to catch up with old friends or to promote something. Theye do not want to read novels, so when you post something, keep the text under 80 characters.
This will warrant 23% increased engagement. It is a fact!
Tip 2: Emoticons Trigger Reaction
Whenever an emoticon is present in a Facebook post, people are compelled to comment, so make sure you spend one of those 80 characters for one emoticon.
This will warrant 33% increased avalanche of users’ comments!
Tip3: Question everything
Ask and you shall receive an answer: Whenever you ask a question, people will want to provide an answer. You just need to make sure to ask a relevant, engaging, something that is related to your business, and if possible, a trending question.
This will warrant 100% increased engagement in the comment section!
Tip4: Quotes and Clichés Sell
Yes, quotes are cliché, but we all seem to be attracted to them like bees to honey. So, if you are looking for a ways of quick increased engagement, use a quote.
Just make sure to credit the author. Even better, make a cute photo, embed the quote on it and upload it on Facebook.
This move will warrant you 26% more likes and 19% more shares!
Equivalent retaliation: Eye for an eye, engagement for a prize
Here is a quick engagement creative idea: Engage your users by offering a prize. But be very careful to offer something worthy of their attention and time.
Post a photo of the prize: this way the users will know what they will get, and this will prompt them to like, comment and share the posts.
Everyone appreciates a freebie!
Timing is everything
You can have the best post, ask the most interesting question, use the cutest emoticon, but if you miss the perfect timing, it is all to no avail.
If you really want to trigger a response from your targeted audience, then please note that posts shared on Thursday and Friday get 18% higher engagement.
Also, posts shared on weekends get 32% higher engagement compared to rest of the days of the week.
Facebook posts posted round 1 pm, (when people are on their lunch breaks) get the most shares, while posts posted around 3 pm get most clicks (people are being creative and trying to get through to 5 pm, when it is time to go home).
Never post around 5 pm, because people are either driving or trying to get home as fast as they can!
Know thy content!
Timing is everything, but also content plays role in the level of engagement rate.
Sex, Positivity, Learning, Technology and Social Media, Food and Drink, Travel, Movies and Television, Arts and Music, Health and Sport and Fashion and Shopping are the hottest topics, the most shared topics on Facebook.
Posting the Magic Words
Saying the magic words opens iron doors, so if you say the magic words in your post, you will surely prompt a reaction.
Here are the 10 magic words that simply compel people to get active when it comes to your posts:
- Why
- Most
- World
- How
- Health
- Bill
- Big
- Says
- Best
How Facebook Helps You Grow
A recent study reveals that 80% of all US based social media users prefer to reach out to brands through Facebook regarding various questions, so it is safe to say that Facebook is the new customer service platform.
42% of the marketers say that Facebook is crucial to their business. This is the best and most direct way to reach out to your targeted audience.
Your time to put your two cents in!
Now, it is time for you to share some of your tips for increased engagement with the rest of us.
What is your secret weapon? Have you used some of these tips before? Did they work?
Please share you story with us. For this purpose, please use the comment section below.
Yours,
p.s. Don’t forget to share this article with your friends. Click any of the social media icons below and get them here (you will make their day!)
Comments ( 2 )
Hi Nick, How do I make my HTML page on Facebook the main / default page? So I can send FB ad traffic to it. Thanks! Bret
Hey Bret! Thanks for the question. I usually do that with static HTML. Follow this link: https://apps.facebook.com/static_html_plus/ - nice FB app!